Learn more about the fundamentals of beef, including information on beef inspection and grading, as well as beef flavor, tenderness and composition. Explore how consumers are changing and how the beef industry is answering their demand for beef that fits their lifestyle. Finally, discover more on beef cuts and the cooking methods that enhance the beef eating experience.

Learn more about how beef delivers important nutrients, such as protein, iron, zinc and B-vitamins, along with the flavor your customers love. You will also get an inside look into the latest findings regarding nutrition labeling and strategies for marketing nutrition information at grocery retail and foodservice.

Learn how today's beef is raised in a responsible and sustainable way, including information on the beef lifecycle from farm-to-fork and the beef community's commitment to animal welfare and providing safe, wholesome and nutritious beef. Explore strategies that you, those on the frontlines of the beef community, can use to talk about beef production with your customers.

Learn more about how today's beef consumer approaches shopping, meal preparation and dining out so you can leverage this insight to boost sales. Discover what drives and impacts consumers' beef purchasing behavior and explore tips and resources that can help your business increase revenue by selling more beef.