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BQA does more than just help beef producers capture more value from their market cattle: BQA also reflects a positive public image and instills consumer confidence in the beef industry. When producers implement the best management practices of a BQA program, they assure their market steers, heifers, cows, and bulls are the best they can be. Today, the stakes are even higher because the full beef supply chain is leveraging BQA to ensure our commitment to food safety, animal wellbeing, and beef quality.
Beef Quality Assurance is a nationally coordinated, state implemented program that provides systematic information to U.S. beef producers and beef consumers of how common-sense husbandry and transportation techniques can be coupled with accepted scientific knowledge to haul cattle under optimum management and conditions.
Masters of Beef Advocacy is your go-to program for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides farmers, ranchers, service providers, consumers, and all members of the beef community the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.
Beef University is a free, online training program which covers the beef basics that will help you market and menu beef. Your customers rely on you to be their expert source on the foods they purchase and consume. They expect you to know everything from how beef is raised, how to select and prepare beef, and the health and nutrition benefits of beef. Beef U will help you understand the ‘ins and outs’ of beef to deliver superior customer service, which translates to an improved bottom line.
The Beef Nutrition Education Hub, managed by a team of nutrition scientists and registered dietitians, is an education portal tailored to support the needs of the health and nutrition community. From evidence-based educational webinars, to podcasts featuring credentialed health experts and immersive learning experiences, you have access to a variety of complimentary resources, including many that have been approved for continuing professional education units by the Commission on Dietetic Registration and the American College of Sports Medicine.
The Calf Care and Quality Assurance program promotes a mindset — a way of thinking — that prompts calf raisers to approach management decisions with thoughtfulness and an appreciation for the responsibility they have to their animals, consumers, the environment, and the broader cattle industries in the United States.
Beef University courses have been newly updated as of 2023.

Not what you're looking for? Find in person options and more resources below:

CERTIFICATION

Begin your training to earn BQA certification.

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RESOURCES

Access manuals, assessments, videos, and more to help you be BQA-ready!

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Beef University Available courses

Group Hub

BeefU Training & Resources

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Orientation

Welcome to the Beef University training program created specifically for educating grocery retail and restaurant foodservice staff on beef. Get a quick overview of the content that will be covered through three distinct Beef University courses: Grades, Cuts and Preparation; Beef Nutrition; and Raising Beef

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Beef Grades, Cuts and Preparation

Learn more about the fundamentals of beef, including information on beef inspection and grading, as well as beef flavor, tenderness and composition. And, discover more on beef cuts and the cooking methods that enhance the beef eating experience to deliver the best results for your customers.

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Beef Nutrition

Learn more about how beef delivers important nutrients, such as protein, iron, zinc and B-vitamins, along with the flavor your customers love. Get an inside look into the latest nutrition information to inform strategies for marketing nutrition information at grocery retail and foodservice.

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Raising Beef

Learn how today's beef is raised in a responsible and sustainable way, including information on the beef lifecycle from farm-to-fork and the beef community's commitment to animal welfare and providing safe, wholesome and nutritious beef. Learn how you can talk about beef production with your customers.

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